TucsonMerchant.com
Connecting Local Business With Local Customers

A Test For Local Tucson, Casa Grande, Maricopa, Phoenix Business Owners

February 21st 2010 in local seo

Want to find out how your business is viewed by your customers online? Then take this simple test.
First, think about your business…
Think of what terms your customers would use to find you online without doing an actual business URL…
*example: if your a Chiropractor in Tucson, enter the search terms “Tucson Chiropractor”, “Best Tucson Chiropractor” or “Chiropractor 85737″ (or what ever your zip code is…) If I was in need of a Chiropractor & I lived in the Tucson area, these are geo-targeted search terms I would use to locate one… .
Go online, open up Google, in the search bar….enter the search term you chose….

1. There should be a Google Local 10-box Map that appears with local businesses. I say ‘”Should” because, not all search terms generate a Google 10-box Map, sometimes it’s a 7-box, 3-box or no maps at all.
Is your business listed in that 10-box? NO? You need to do some work then…I’ll explain exactly what work later on…
2. The listings just below the map are called “organic” search results. Do you see your business website listed on page 1 for organic searches? (should be approximately 10 search results…) NO? Try page 2…or page 3…Still nothing? OK, again….you need to do some work.

FACT: 82% of people begin their search online for local business, products or services like yours.
FACT: Over 95% of searchers DO NOT go past page 1 of a local search.
FACT: 68% of people use the Internet exclusively for local searches…not the yellow pages.
FACT: Geo-targeted Local SEO is MUCH more cost effective than those over priced, untrackable yellow page ads.
Alarming stats? Sure are!! Especially that 2nd one. You can go through the time & expense of having a website built for your business but if your not on page 1 of a local search for keywords pertaining to your business or service, well…Your screwed. That’s a lot of customer NOT coming through your doors. That’s a lot of money being left on the table. If your business website is way back on page 3-??? it stands a very good chance of not being seen.

Let’s take #1. If your business is NOT showing in that coveted 10-box or 7-box, there are steps that you can take that will almost assure your business is listed in that 10-box. Tucson Merchant knows every one of these steps. We studied Google local extensively and understand just what it is looking for to get your business listed.

There are many businesses that are already in the Google Local Business Center & have a “Basic” listing. They most likely are buried deep in the “more results” section. Why? Because they did not optimize their listing. Be honest now…when was the last time you clicked on the “more results” link?………just what I thought.
Just entering basic information is not enough. Tucson Merchant has the knowledge to fully optimize local business listing. Local SEO (Local Search Engine Optimization) is the most important & most mis-understood part of owning a business website. We make sure proper keywords are embedded with-in your listings. We expand your categories, widening your search possibilities. We add images, video’s, coupons to maximize your listing. We use little known techniques that work amazingly well. This is something your business needs to get in on….before your competition does.

Ok, Now for #2. Knowing now that over 95% of searchers do not go past page 1 of a local search, you can see why it is so important to do well in Organic search results. Tucson Merchant takes your business website, analyzes it thoroughly for proper page titles, pages descriptions, meta-tag keyword formation, font tags, alt tags, on-page content, in-bound & outbound links. Local SEO is an ever changing medium. What worked last year most likely will not work this year. You need to constantly re-educate yourself regularly to stay current on what the search engines like & no long favor. Having Tucson Merchant perform an on-going, monthly SEO program assures that your business website has the mans to stay on-top, ahead of your competition. We manage it every step of the way, providing monthly analytics showing just where you stand in your customers eyes.

Contact TucsonMerchant.com today to get your local business optimized for both Google Local & Google Organic searches. We also include Yahoo Local & Bing Local optimization too. All it takes is a phone call to find out more…
520-797-0572, or visit our website www.TucsonMerchant.com

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One comment to...
“A Test For Local Tucson, Casa Grande, Maricopa, Phoenix Business Owners”
Avatar
Melih Oztalay

Hi Tucson Merchant,

I agree with you about Google Local Business Listing. This is probably the first time the Internet as become a good local marketing tool to reach the local consumers through web searches and mobile searches.

What I am most concerned about are small and local businesses having to contend with multiple websites when it comes to their local listing. What I’m really talking about are “time resources”.

Afterall, there are over 60 websites in four different categories specifically geared towards local listings. How can a local or small business have the time resources to cover this space.

Even if you made a conscious decision to not manage all 60, there are well more than Google, Yahoo, Bing, and Ask. The space goes to Local.com (they went public), Yelp, Merchant Circle, and many others.

Consumers will be the ones deciding which of these local listing websites they will go and post their experience through consumer reviews. This adds to the burden that no one single local listing website will do the trick.

Therefore, my argument is that “getting listed” is not the real services needed. The local business still has to claim, update and maintain their local listing at multiple local listing websites.

“Getting listed” is an admirable starting point, but it will not address the long term need of the local business and their local marketing efforts.

Something we recently read at KillerStartUps are companies that are offering a low cost service to update then manage these listings for companies. You can read about this at KillerStartUps here:

http://www.killerstartups.com/Search/smartfindslocallisting-com-be-found-online

It is a changing world and the local business will benefit. There will be some adjustment to this space needed.

Good information from your post and hopefully varying opinions help give perspective.




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As search engines change you should too!
By Chris Crum

Link to Original Article, WebProNew.com
 
As you know full well, the search industry is constantly changing, and that
means SEO’s and businesses must adapt. This is always made abundantly clear at the change of each year as the previous year is reflected upon, and predictions about trends [...]

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Today I have some do’s & don’ts for local business websites to follow as well as a warning for unsuspecting local business owners.
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