Geo-Targeted Marketing & Business Branding Strategies for Tucson Small Business

If you are a local small to medium size business in Tucson, Oro Valley, Marana, Casa Grande, or Maricopa and you are looking for marketing and branding advice and tips, TucsonMerchant.com has compiled information in order to help you make an informed decision on how to choose the right marketing firm to assist you or how to do-it-yourself.

First, you should analyze your current marketing efforts. Here are questions to ask yourself:

• Do you currently have a marketing plan and marketing strategy in place?
• Do you have professional marketing materials developed?
  • Professional logo consistently used across all of your marketing materials?
  • A professional website to reach your local target market that includes a Search Engine Marketing (SEM) and a Geo-Targeted Search Engine Optimization (SEO) strategy?
  • A brochure that includes an overview of your services and is written in a way to persuade potential clients to take the next step of contacting you for a consultation?
  • Professional business cards, letterhead, envelopes and labels?
  • A professionally designed Powerpoint template for presentation purposes?
• Why do you stand out above your local competition or national competition?
• What are your current branding efforts? How do you enforce the consistency of your branding?
• Does your business utilize a permission based email campaign? If yes, your present ROI?
• Do you currently run radio, television or print ads? If yes, your present ROI?
• Do you currently belong to local small business associations, networking groups or have any affiliations?
• Have you considered marketing to geo-targeted markets (i.e. specific zip codes, neighborhoods, county’s?)
• How do you measure the effectiveness of your present marketing plan?
• Do you have methods in place to track & decipher your advertising ?
• Do you currently advertise on the internet, on websites, or on search engines? If yes, your present ROI?
• Do you currently utilize social network marketing like Twitter, FaceBook, Linkedin?

Do you have an actual social marketing plan?

• Do you now, or have you ever considered direct mail? If yes, your present ROI?
• Do you currently run radio, television or print ads? If yes, your present ROI?
• Do you have a PR (public relations) plan in place?
• What is your monthly / yearly budget to market and brand your local small / medium business?