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	<title>TucsonMerchant.com</title>
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	<link>http://blog1.tucsonmerchant.com</link>
	<description>Integrating Online &#38; Offline Marketing Strategies</description>
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		<title>Succeeding In Local SEO Requires Change</title>
		<link>http://blog1.tucsonmerchant.com/?p=66</link>
		<comments>http://blog1.tucsonmerchant.com/?p=66#comments</comments>
		<pubDate>Sun, 07 Feb 2010 15:21:01 +0000</pubDate>
		<dc:creator>tucson</dc:creator>
				<category><![CDATA[local seo]]></category>
		<category><![CDATA[Casa Grande SEO]]></category>
		<category><![CDATA[google local search]]></category>
		<category><![CDATA[local search engine optimization]]></category>
		<category><![CDATA[Marana]]></category>
		<category><![CDATA[Maricoap SEO]]></category>
		<category><![CDATA[Maricopa]]></category>
		<category><![CDATA[Oro Valley]]></category>
		<category><![CDATA[Phoenix]]></category>
		<category><![CDATA[Phoenix SEO]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[tucson]]></category>
		<category><![CDATA[tucson SEO]]></category>
		<category><![CDATA[tucsonmerchant]]></category>

		<guid isPermaLink="false">http://blog1.tucsonmerchant.com/?p=66</guid>
		<description><![CDATA[
As search engines change you should too!

By Chris Crum 

Link to Original Article, WebProNew.com 
&#160;
As you know full well, the search industry is constantly changing, and that
means SEO&#8217;s and businesses must adapt. This is always made abundantly clear at the change of each year as the previous year is reflected upon, and predictions about trends [...]]]></description>
			<content:encoded><![CDATA[<p style="margin-top: 0; margin-bottom: 0"><i class="subtitle-text"><b><br />
<h3>As search engines change you should too!</h3>
<p></b></i><br />
By <a href="http://www.webpronews.com/user/chris-crum">Chris Crum</a> </p>
<p style="margin-top: 0; margin-bottom: 0">
<a target="_blank" href="http://www.webpronews.com/topnews/2010/01/06/educating-stubborn-clients-about-critical-seo-practices">Link to Original Article, WebProNew.com</a> </p>
<p>&nbsp;</p>
<p>As you know full well, the search industry is constantly changing, and that<br />
means SEO&#8217;s and businesses must adapt. This is always made abundantly clear at the change of each year as the previous year is reflected upon, and predictions about trends in the upcoming year are discussed. SEO&#8217;s know that adaptation and ongoing education are crucial. The problem is that businesses don&#8217;t always<br />
understand just how much the search landscape actually does change. This can<br />
present a whole different set of challenges for both the small business and the professional SEO.</p>
<p><a href="http://www.searchingforprofit.com/">Searching for Profit</a> founder<br />
Amanda Watlington recently <a href="http://videos.webpronews.com/2010/01/01/amanda-watlington/">discussed</a><br />
some arising trends in the search industry and how understanding the changing search landscape is of vital importance. One example of change is the possible inclusion of site speed as a ranking factor in Google. Matt Cutts <a href="http://www.webpronews.com/topnews/2009/11/13/google-page-speed-may-be-a-ranking-factor-in-2010">dropped that bomb</a> a couple months ago, and while many welcome it, a lot are dreading it.</p>
<p><center></p>
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<td><embed height="376" type="application/x-shockwave-flash" width="633" src="http://videos.webpronews.com/video/jwplayer/player.swf" allowscriptaccess="always" allowfullscreen="true" flashvars="displayheight=356&amp;file=http%3A%2F%2Fvideos.webpronews.com%2Fvideo%2Fplaylist.php%3Fmovie_name%3Dseschi09_watlington&amp;showeq=false&amp;level=0&amp;searchbar=false&amp;overstretch=true&amp;repeat=false&amp;shownavigation=true&amp;enablejs=true&amp;linktarget=_self&amp;linkfromdisplay=false&amp;showicons=true&amp;usefullscreen=true&amp;autoscroll=false&amp;autostart=false&amp;showstop=false&amp;thumbsinplaylist=true&amp;showdigits=true&amp;bufferlength=7&amp;rotatetime=5&amp;dock=false&amp;javascriptid=n0&amp;bandwidth=4853&amp;showdownload=false&amp;screencolor=0x000000&amp;yourlytics.callback=http%3A%2F%2Fvideos.webpronews.com%2Fvideo%2Fanalytics.php&amp;viral.onpause=false&amp;plugins=yourlytics-1%2Cviral-2"></td>
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<p>For one, businesses and clients of SEOs simply may not be so eager to put<br />
forth the time and money required to make the necessary adjustments to their<br />
sites to optimize for speed, although it is clearly in the best interest of the<br />
customer&#8217;s experience anyway.</p>
<p>Another challenge, as Watlington mentions, is <a href="http://www.webpronews.com/topnews/2009/12/07/google-personalizes-everybodys-searches">personalized<br />
search</a>. Companies don&#8217;t always get that not everybody is necessarily going to see the same search results for any given query, and it can sometimes be<br />
difficult for SEOs to convince them that this is the case.</p>
<p>Although things appear to be looking up, budgets have been tight, and businesses<br />
are demanding better results for their bucks, but they are not always aware of<br />
the big picture, which is why it is up to the hired SEO professional to educate<br />
them as best they can, and for other businesses to educate themselves.</p>
<p>Luckily, there are plenty of industry resources freely available on the web.<br />
After all, you&#8217;ve probably read about the very tactics you have in mind there<br />
yourself. SEOs should find instances to back up their case to convince stubborn<br />
clients. Some of them are just hung up on outdated trends. Obviously this can<br />
make it hard to produce the results they are after.</p>
<p>&quot;The evolution has been slow, and I don&#8217;t think we&#8217;ve helped it as much as<br />
we could,&quot; Watlington says of companies&#8217; understanding of SEO trends.</p>
<p>If you are the client of an SEO or a business trying to get things done<br />
yourself, don&#8217;t stay hung up on old tactics that might be outdated. At this<br />
point, these are <strong>some</strong> of the things you should keep in mind:</p>
<blockquote><p>
  &#8211; Site Speed&nbsp;(it&#8217;s going to matter, so don&#8217;t ignore it&#8230;<a href="http://www.webpronews.com/topnews/2009/12/14/things-to-consider-if-page-speed-is-to-become-a-ranking-factor">here<br />
  are some things to consider</a>)</p>
<p>  &#8211; Personalized Search (<a href="http://www.webpronews.com/topnews/2009/12/07/google-personalizes-everybodys-searches">Not<br />
  everyone is going to see the same Google results</a>)</p>
<p>  &#8211; Universal Search (Showing up here requires <a href="http://www.webpronews.com/topnews/2009/04/01/tons-of-tips-for-ranking-in-5-other-google-engines">attention<br />
  to different indexes</a>)</p>
<p>  &#8211; Real-Tme Search (<a href="http://www.webpronews.com/topnews/2009/12/11/what-googles-real-time-search-means-to-seo-ppc-reputation-management">look<br />
  for more evolution in this area</a>)</p>
<p>  &#8211; Changes in Local (there are <a href="http://www.webpronews.com/topnews/2009/12/03/critical-local-search-factors-to-pay-attention-to">frequently<br />
  tweaks made by Google here</a>)</p>
<p>  &#8211; Some things do stay the same&nbsp;(things like reputable links will always<br />
  be in style)</p>
<p>  &#8211; Most importantly, stay informed (just keep up with the latest in industry<br />
  developments)
</p></blockquote>
<p>As Watlington notes in the interview, metrics are very important, and there has been a great deal of focus on them in the industry in recent years. New metrics come about, just as new tools do. <strong>Metrics can help illustrate<br />
the bigger picture</strong>, custom-fit to a particular organizations goals.</p>
<p>What the local small business owner needs to understand is that searchs for businesses, especially local searches are constantly evolving. There is constant education required to stay on top of these wide spread SEO changes. What works today may very well not work tomorrow.</p>
<p>Talk to your local business internet marketing consultant about customizing a regularly scheduled maintenance program to keep you local SEO up to speed at all times and working for you.</p>
<p><a href="http://www.TucsonMerchant.com">TucsonMerchant.com</a> understands this constant education process. We know whats working tomorrow&#8230;..and we can keep your local business ahead of the curve, but most importantly&#8230;.ahead of the competition.</p>
<p>Contact TucsonMerchant.com today to schedule a commitment free evaluation of your local search status and suggested ways for improvement.
<p>Call 520-797-0572 or visit our website, <a href="http://www.TucsonMerchant.com">TucsonMerchant.com</a> for more information on how TucsonMerchant can keep your local business in front of local customers.
<p>TucsonMerchant.com serves all of Tucson, Marana, Oro Valley, Casa Grande, Maricopa, Phoenix.</p>
<p> We get you listed in Google&#8217;s local business center, (Google Maps), top listings&#8230;.<strong>starting at $99.00</strong></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Ask Me&#8230;.</title>
		<link>http://blog1.tucsonmerchant.com/?p=61</link>
		<comments>http://blog1.tucsonmerchant.com/?p=61#comments</comments>
		<pubDate>Mon, 01 Feb 2010 16:08:41 +0000</pubDate>
		<dc:creator>tucson</dc:creator>
				<category><![CDATA[Offline Marketing Strategies]]></category>

		<guid isPermaLink="false">http://blog1.tucsonmerchant.com/?p=61</guid>
		<description><![CDATA[Ask Me How I can get your business listed on the first page of Google for local searches&#8230;.
Ask Me How I can take your lackluster, under achieving business website &#038; transform it into a customer grabbing, profit generating machine&#8230;.
Ask me How I can Geo-Target your marketing so you reach your target customers &#038; not waste [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Ask Me How </strong>I can get your business listed on the first page of Google for local searches&#8230;.</p>
<p><strong>Ask Me How </strong>I can take your lackluster, under achieving business website &#038; transform it into a customer grabbing, profit generating machine&#8230;.</p>
<p><strong>Ask me How </strong>I can Geo-Target your marketing so you reach your target customers &#038; not waste money on random mailings that wind up in the trash&#8230;.</p>
<p><strong>Ask Me How </strong>I can show you how to track your markting results, allowing you to see what methods are working, when they work &#038; to whom&#8230;.so you can streamline your marketing target, saving you money&#8230;.</p>
<p><strong>Ask Me How </strong>I can use social media marketing to brand your business&#8230;.strengthing your reputation among your customers.</p>
<p><strong>Ask Me How </strong>I can grow your marketable customer database, allowing you the opportunity to market your business or products to them anytime&#8230;.</p>
<p><strong>Ask Me How</strong> I can increase sales while decreasing your marketing budget&#8230;.</p>
<p><strong>Ask Me How </strong>You can have a business website, even if it&#8217;s not in your markting budget&#8230;..look into our business website rental plans&#8230;</p>
<p><strong>Ask Me How </strong>You can save 25% on our already low website design or our local SEO services if you are a Casa Grande or Maricopa Arizona local business&#8230;</p>
<p>TucsonMerchant talks to local small business owners, discussing their markting needs &#038; plans for the future. We work with you to create marketing plans that will achieve, or better yet&#8230;.pass your business goals. We implement a number of proven marketing techniques that keep you on the cutting edge, ahead of your competition&#8230;.</p>
<p>It all starts with a simple phone call, 520-797-0572 &#038; Ask Me<br />
How I can optimize your business today!</p>
<p>520-797-0572 or visit our website, <a target="_blank" href="http://www.tucsonmerchant.com">www.tucsonmerchant.com</a> for more information&#8230;.</p>
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		<item>
		<title>A Bad Website Is Worst Than No Website At All</title>
		<link>http://blog1.tucsonmerchant.com/?p=58</link>
		<comments>http://blog1.tucsonmerchant.com/?p=58#comments</comments>
		<pubDate>Sun, 08 Nov 2009 18:38:31 +0000</pubDate>
		<dc:creator>tucson</dc:creator>
				<category><![CDATA[Offline Marketing Strategies]]></category>
		<category><![CDATA[Casa Grande]]></category>
		<category><![CDATA[maricopa website design]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[tucson website design]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://blog1.tucsonmerchant.com/?p=58</guid>
		<description><![CDATA[Is Your Website Doing Its Job?
In this stagnant economy, it is more important than ever to find effective ways to generate leads for your business or build traffic for your affiliate websites. A website can be a very effective marketing tool. And given the relatively low costs to maintain one, there is no reason why [...]]]></description>
			<content:encoded><![CDATA[<p><strong><span style="font-size: large;">Is Your Website Doing Its Job?</span></strong></p>
<p>In this stagnant economy, it is more important than ever to find effective ways to generate leads for your business or build traffic for your affiliate websites. A website can be a very effective marketing tool. And given the relatively low costs to maintain one, there is no reason why your business should not have a website.</p>
<p>However, beware of creating just any web presence. To actually benefit your business, your website needs to be well made. Otherwise, it could actually do more harm than good. You will see all over the Internet, on Craigslist and locally, advertisements stating they will build you website for $99.00 or $199.00. These would fall into the &#8220;not well made&#8221; category. The price is very misleading for what you will actually get, which usually subpar design, no optimization or no marketing features what so ever.</p>
<p><strong>A Bad Website Is Worst Than No Website At All</strong></p>
<p>This is so true! In this website crazed society, many local businesses have rushed to create their web presence, assuming that just having a website will help them in their business endeavors. However, this is not the case. The term &#8220;build it and thy will come&#8221; does not apply to the internet. While having a website is indeed a step in the right direction, it can actually be working against you.<br />
Research has shown that many people use the web as a tool to find and evaluate businesses. If a visitor finds your website and is not impressed, they will quickly leave and never return again. As a result, your website needs to instill trust in your visitors and convey a sense of your business.</p>
<p><strong>Ways To Evaluate The Effectiveness Of Your Website</strong></p>
<p>It is often hard to quantify the success of a website. But there are a few metrics that you can use to determine the effectiveness of your website. We’ve listed a few below:<br />
<strong>1. Traffic.</strong></p>
<p>The level of traffic that your website receives is a good indicator of success. When analyzing your website statistics, also pay close attention to the data about your visitors, and determine whether they are unique or returning.<br />
<strong>2. Bounce Rates.</strong></p>
<p>Having traffic is great, but being able to convert that traffic into sales or leads is even better. To get an idea of how effective your website is at <em>selling</em> itself, take a look at your <a href="http://www.velvetblues.com/web-development-blog/google-uses-bounce-rates-to-determine-relevancy/" target="_blank"><span style="color: #0000ff;">bounce rates</span></a>. If you have high bounce rates, you will need to look into drafting more compelling copy or redesigning your website.<br />
<strong>3. Inbound Links.</strong></p>
<p>It is also a good idea to perform an analysis of your inbound links. If you find that this number is steadily growing, then it is likely that you do have a site which has quality content and is worth linking to.<br />
<strong>4. Conversions</strong></p>
<p>Finally, your sales volume or affiliate payouts is another way to determine the effectiveness of your website. Keep detailed records so that you can track your website’s performance.</p>
<p>Once you have determined the effectiveness of your website, it is important to implement any necessary changes. Keep in mind that your website may serve as the first point of contact for new clients. So it is a good idea to make sure that they don’t get the wrong impression from a poorly designed or ineffective website.</p>
<p>Visit <a href="http://www.tucsonmerchant.com/" target="_blank"><span style="color: #0000ff;">TucsonMerchant.com </span></a>or Call (520) 797-0572 for a FREE Analysis for your business website to see if it&#8217;s performing to it&#8217;s best ability. If you do not have a website for your business, come to us for a free quote.</p>
<div><strong>TucsonMerchant.com, Putting Local Business </strong></div>
<div><strong>Online, One Business at a Time&#8230;</strong></div>
<div>Serving the Greater Tucson area, NW Tucson, Marana, Oro Valley, Casa Grande, Maricopa, Florence, Coolidge, Eloy, Queens Creek Business Districts.<br />
<em>&#8220;Coming Soon to Phoenix, AZ&#8221;</em></div>
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		<item>
		<title>$99.00 Websites? A Headache in The Making!!</title>
		<link>http://blog1.tucsonmerchant.com/?p=55</link>
		<comments>http://blog1.tucsonmerchant.com/?p=55#comments</comments>
		<pubDate>Sun, 08 Nov 2009 17:56:12 +0000</pubDate>
		<dc:creator>tucson</dc:creator>
				<category><![CDATA[Offline Marketing Strategies]]></category>
		<category><![CDATA[99.00 websites]]></category>
		<category><![CDATA[bad websites]]></category>
		<category><![CDATA[cheap websites]]></category>
		<category><![CDATA[tucsonmerchant]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://blog1.tucsonmerchant.com/?p=55</guid>
		<description><![CDATA[They are all over the place. You see them on the Internet, on Craigslist, on eBay&#8230;they are in local classifieds, stuck to telephone poles or bus shelters&#8230;.websites designed for $99.00.
I preach that local business needs to have a web presence. It is important, especially in today&#8217;s stagnant economy to get the most bang for your [...]]]></description>
			<content:encoded><![CDATA[<p>They are all over the place. You see them on the Internet, on Craigslist, on eBay&#8230;they are in local classifieds, stuck to telephone poles or bus shelters&#8230;.websites designed for $99.00.</p>
<p>I preach that local business needs to have a web presence. It is important, especially in today&#8217;s stagnant economy to get the most bang for your marketing buck&#8230;and a well made, well managed website will do just that. But many local businesses are falling for a scam that&#8217;s harming their business when they thinks it&#8217;s doing them good. They fall prey to the $99.00 website!  </p>
<p>Lets look into these a little more&#8230;<br />
<strong>$99.00 website generally <span style="text-decoration: underline;">DO NOT</span></strong>:</p>
<ul>
<li>offer custom logo design (additional cost)</li>
<li>offer custom website design. most are &#8220;rehashed templates&#8221; (they tell you what your website will look like&#8230;..is that right?)</li>
<li>allow for search engine optimization (additional cost)</li>
<li>include any marketing features (additional cost)</li>
<li>include more than 3 pages. additional pages (and you will need more!!) are more money</li>
<li>include flash elements (additional cost)</li>
<li>include ecommerce (additional cost)</li>
</ul>
<p>Take your average $99.00 website, read the fine print (it&#8217;s always there) &amp; you will see a list of items that are not included. By time you add on everything that you need to complete your website, it has run you hundreds if not thousands of dollars more. So why don&#8217;t they just call it $1,000 website design? Because the $99 is a ploy to capture you, trapping you into a deal you do not need to be in.</p>
<p>And people wonder why website designers have such a bad rap. Legitimate designers have nothing to hide. Web design is a skill, many attend years of school &amp; take course after course to stay on top of the ever changing Internet scene. Do plumbers work for $10-$15.00 an hour? Does your auto mechanic? Hell No! These are also skilled trades&#8230;A well trained web designer will make between $25.00 &amp; $75.00 per hour. Depending on the type of website you are having designed, it can take days&#8230;weeks to properly design a complete website.</p>
<p>So at the basic $99.00 website&#8230;.at $25.00 per hour&#8230;means it took only 4 hrs to build? Wow&#8230;do you really want to place your businesses reputation on something that was slapped together &amp; mass produced? Ummm&#8230;NO!</p>
<p>Besides&#8230;.lets do the math:</p>
<p>$99.00 for the basic website design. (This is what caught your eye &amp; though you were getting such a great deal.)<br />
You plan out your website. You want the main page with a custom logo &amp; flash header.<br />
You want an about us page, a &#8220;policies&#8221; page, a contact us page, a F.A.Q. page, 10 product pages. OK&#8230;..lets get started.<br />
Add the cost for a custom logo ($75.00)<br />
Add the cost of a flash header ($500.00)<br />
Add the cost of additional pages (15 total pages&#8230;the fine print allowed for 3&#8230;so that&#8217;s 12 additional at $50.00 each ($600.00)<br />
Add the cost of including an ecommerce shopping cart ($500.00)</p>
<p>As you now see&#8230;that $99.00 website just transformed into a $1,675.00 website. Now&#8230;you want your new website to be found in local searches&#8230;.correct? Ummmm&#8230;that will cost you another $500.00 because the fine print did not include <acronym title="Search Engine Optimization">SEO</acronym>. Are you proud of that &#8220;deal&#8221; you got? I didn&#8217;t think so&#8230;.</p>
<p>When TucsonMerchant.com quotes your website, we sit with you &amp; go over what you want your website to be&#8230;what you want to accomplish &amp; where you want your business to be in the future. We include everything needed to get your website there. No hidden charges, No coming to you later with a list of add-ons. We design complete websites. Websites that work! Websites that attract &amp; retain new customers. Websites that make YOU money!</p>
<p>Bottom line&#8230;You get what you pay for&#8230;.A cheap, under developed website will bring you headaches&#8230;.A well designed, well managed website brings you customers! Which do you want for your business? </p>
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		<title>Geo-Targeted Marketing &amp; Business Branding Strategies for Tucson Small Business</title>
		<link>http://blog1.tucsonmerchant.com/?p=53</link>
		<comments>http://blog1.tucsonmerchant.com/?p=53#comments</comments>
		<pubDate>Thu, 24 Sep 2009 02:49:24 +0000</pubDate>
		<dc:creator>tucson</dc:creator>
				<category><![CDATA[Offline Marketing Strategies]]></category>
		<category><![CDATA[Business Branding Strategies]]></category>
		<category><![CDATA[Casa Grande AZ]]></category>
		<category><![CDATA[geo-targeted advertising]]></category>
		<category><![CDATA[geo-targeted marketing]]></category>
		<category><![CDATA[Marana AZ]]></category>
		<category><![CDATA[Maricopa AZ]]></category>
		<category><![CDATA[Oro Valley AZ]]></category>
		<category><![CDATA[permission based email]]></category>
		<category><![CDATA[Tucson AZ]]></category>
		<category><![CDATA[Tucson Small Business]]></category>

		<guid isPermaLink="false">http://blog1.tucsonmerchant.com/?p=53</guid>
		<description><![CDATA[If you are a local small to medium size business in Tucson, Oro Valley, Marana, Casa Grande, or Maricopa and you are looking for marketing and branding advice and tips, TucsonMerchant.com has compiled information in order to help you make an informed decision on how to choose the right marketing firm to assist you or [...]]]></description>
			<content:encoded><![CDATA[<p>If you are a local small to medium size business in Tucson, Oro Valley, Marana, Casa Grande, or Maricopa and you are looking for marketing and branding advice and tips, TucsonMerchant.com has compiled information in order to help you make an informed decision on how to choose the right marketing firm to assist you or how to do-it-yourself.</p>
<p><strong>First, you should analyze your current marketing efforts. Here are questions to ask yourself:</strong></p>
<ul>
<li>Do you currently have a marketing plan and marketing strategy in place?
<li>Do you have professional marketing materials developed?
<ul>
<li>Professional logo consistently used across all of your marketing materials?
<li>A professional website to reach your local target market that includes a Search Engine Marketing (SEM) and a Geo-Targeted Search Engine Optimization (SEO) strategy?
<li>A brochure that includes an overview of your services and is written in a way to persuade potential clients to take the next step of contacting you for a consultation?
<li>Professional business cards, letterhead, envelopes and labels?
<li>A professionally designed Powerpoint template for presentation purposes?</li>
</ul>
<li>Why do you stand out above your local competition or national competition?</li>
<li>What are your current branding efforts? How do you enforce the consistency of your branding?</li>
<li>Does your business utilize a permission based email campaign? If yes, your present ROI?</li>
<li>Do you currently run radio, television or print ads? If yes, your present ROI?</li>
<li>Do you currently belong to local small business associations, networking groups or have any affiliations?</li>
<li>Have you considered marketing to geo-targeted markets (i.e. specific zip codes, neighborhoods, county&#8217;s?)</li>
<li>How do you measure the effectiveness of your present marketing plan?</li>
<li>Do you have methods in place to track &amp; decipher your advertising ?</li>
<li>Do you currently advertise on the internet, on websites, or on search engines?&nbsp;If yes, your present ROI?</li>
<li>Do you currently utilize social network marketing like Twitter, FaceBook, Linkedin?</li>
<p>Do you have an actual social marketing plan?</p>
<li>Do you now, or have you ever considered direct mail? If yes, your present ROI?</li>
<li>Do you currently run radio, television or print ads? If yes, your present ROI?</li>
<li>Do you have a PR (public relations) plan in place?
<li>What is your monthly / yearly budget to market and brand your local small / medium business?</li>
</ul>
<div>
  Answering these questions can help shape a marketing plan and strategy for your Tucson small / medium business. If you do not have the internal resources, <a href="http://www.perkolate.com" target="_blank">TucsonMerchant.com</a> can help as well. We have served the Tucson community for 2 years now educating local business owners on the effectiveness of integrating proven online marketing strategies with their local business marketing plans.</p>
<p> We show you how to take your business beyond the 4 walls. Calling (520) 797-0572 is all it takes.<br />TucsonMerchant.com now serves Tucson, NW Tucson, Marana, Oro Valley, Casa Grande &#038; Maricopa AZ local small businesses with professional, personalized attention with special emphasis on marketable customer growth and ROI.<br />TucsonMerchant.com is just what your business is asking you for. We&#8217;re putting Tucson, Casa Grande &#038; Maricopa online&#8230;.one business at a time!</p>
<p>&nbsp; <a href="http://www.tucsonmerchant.com" target="_blank">Small Business Marketing Consultants, Internet Marketing Consultants, Geo-Targeted Marketing, Geo-Targeted Advertising, Custom Web Design and Re-Design, Business Website Rentals, Email Marketing &#038; Management, Social Network Marketing &#038; Management.</a></p>
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		<title>More Local Advertisers Turning To Internet To Geo-Target Their Advertising</title>
		<link>http://blog1.tucsonmerchant.com/?p=51</link>
		<comments>http://blog1.tucsonmerchant.com/?p=51#comments</comments>
		<pubDate>Mon, 27 Jul 2009 17:12:20 +0000</pubDate>
		<dc:creator>tucson</dc:creator>
				<category><![CDATA[Offline Marketing Strategies]]></category>
		<category><![CDATA[geo-targeted advertising]]></category>
		<category><![CDATA[geo-targeted marketing]]></category>
		<category><![CDATA[internet advertisers]]></category>
		<category><![CDATA[internet advertising]]></category>
		<category><![CDATA[local advertising]]></category>
		<category><![CDATA[local small business]]></category>
		<category><![CDATA[tucsonmerchant]]></category>

		<guid isPermaLink="false">http://blog1.tucsonmerchant.com/?p=51</guid>
		<description><![CDATA[Relying less on print
The majority (92%) of advertisers are using Internet advertising in their media campaigns followed by print advertising at 88 percent, according to a new LinkedIn Research Network/Harris Poll. 
At the same time, less than half are using radio advertising (46%), television advertising (46%) and mobile advertising (39%). The Harris poll found there [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Relying less on print</strong></p>
<p>The majority (92%) of advertisers are using Internet advertising in their media campaigns followed by print advertising at 88 percent, according to a new LinkedIn Research Network/Harris Poll. </p>
<p>At the same time, less than half are using radio advertising (46%), television advertising (46%) and mobile advertising (39%). The Harris poll found there is a regional difference as advertisers in the South are more likely to use radio advertising (57%) and television advertising (56%) while those in the West are least likely to use both (39% each).<span id="more-51"></span></p>
<p><img src="http://images.ientrymail.com/webpronews/article_pics/type-of-media.gif" alt="type of media advertising used" /></p>
<p>Among those advertisers who are using each of these types of media, there is a difference in the level of usage since last year. Three-quarters of those who use Internet advertising (74%) say they are incorporating it more often while 69 percent of those who use mobile advertising are using it more often compared to a year ago. Unsurprisingly, the <strong>largest drop is with print advertising</strong> as half (49%) of those who use it are using it less often compared to a year ago while 41 percent are using it the same amount.</p>
<p>Of those who use Internet advertising just 14 percent say they use it in a standalone campaign, while 54 percent say the use it in an integrated campaign with other media and 33 percent use Internet advertising in both types of campaigns equally.</p>
<p>Four out of five advertisers who use Internet advertising use it as a branding device (79%) and two- thirds use it to drive information gathering for an offline transaction (65%). Slightly less than three in five advertisers (58%) use Internet advertising to drive online transactions while 57 percent say the use it to promote community around their brand.</p>
<p>Internet users find many aspects of online advertising very annoying. The majority (80%) say they find ads that expand on the page and cover the content very frustrating while 79 percent say ads where they can&#8217;t find the close or skip button are very frustrating.</p>
<p>Three-quarters of consumers (76%) find Internet ads that automatically pop up very frustrating while two-thirds (66%) say ads that open if they are &#8220;moused over&#8221; are very frustrating. Three in five consumers find both animated ads that automatically start playing and ads that play music and/or have loud soundtracks to be very frustrating (60% for both).</p>
<p>&#8220;Although the trend among advertisers is clearly towards the Internet, advertisers have to walk a fine line,&#8221; the study concludes.</p>
<p><img src="http://images.ientrymail.com/webpronews/article_pics/consumer-frustrations.gif" alt="null" /></p>
<p>&#8220;At least three in five consumers are very frustrated with six of the main Internet advertising characteristics, and there is the potential to see a backlash forming. To be successful, those that advertise on the Internet will need to come up with more engaging ways to connect with consumers.&#8221;</p>
<p>By Mike Sachoff &#8211; Sun, 07/26/2009 &#8211; WebProNews.com<br />
<a href="http://www.webpronews.com/topnews/2009/07/22/more-advertisers-turning-to-internet">Read The Article on WebProNews</a></p>
<p>TucsonMerchant.com shows local small business owners how to integrate a powerful Geo-Targeted Advertising Campaign&#8221;, where YOU control the Zip Codes your ads are seen in, where YOU control the look &#038; feel of your ad any time &#038; as often as you wish&#8230;.where YOU can include images, video&#8217;s, menus, coupons for your business.</p>
<p>You control your local advertising&#8230;powerful Geo-Targeted Advertising, No Contract&#8217;s, No Set-up Fee&#8217;s&#8230;.all for less than a daily StarBucks Coffee. <strong>Less cost &#038; more value</strong> than local print ads and mailers like Valu-Pak, TucsonShopper or SavvyShopper.</p>
<p>Go to our Website to find out more about geo-targeted advertising &#038; geo-targeted marketing opportunities for your local small business: <a href="http://www.tucsonadlink.com">www.tucsonadlink.com</a> or call: (520) 797-0572, ask for Ken</p>
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		<title>FREE Twitter 101 &#8211; Guide For Local Businesses</title>
		<link>http://blog1.tucsonmerchant.com/?p=49</link>
		<comments>http://blog1.tucsonmerchant.com/?p=49#comments</comments>
		<pubDate>Mon, 27 Jul 2009 16:24:10 +0000</pubDate>
		<dc:creator>tucson</dc:creator>
				<category><![CDATA[Offline Marketing Strategies]]></category>
		<category><![CDATA[brand your business]]></category>
		<category><![CDATA[brick-and-mortar]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[businesses on twitter]]></category>
		<category><![CDATA[free guide]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[socail marketing]]></category>
		<category><![CDATA[social network marketing]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[twitter 101]]></category>

		<guid isPermaLink="false">http://blog1.tucsonmerchant.com/?p=49</guid>
		<description><![CDATA[Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make [...]]]></description>
			<content:encoded><![CDATA[<p>Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter&#8230;&#8230;&#8230;&#8230;&#8230;..<a href="http://business.twitter.com/twitter101/">Go Get My Free Twitter 101 Report</a></p>
]]></content:encoded>
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		<title>Have You Reduced Your Advertising In This Economy?</title>
		<link>http://blog1.tucsonmerchant.com/?p=47</link>
		<comments>http://blog1.tucsonmerchant.com/?p=47#comments</comments>
		<pubDate>Sun, 17 May 2009 16:51:48 +0000</pubDate>
		<dc:creator>tucson</dc:creator>
				<category><![CDATA[Offline Marketing Strategies]]></category>
		<category><![CDATA[advertising trends]]></category>
		<category><![CDATA[customer capture]]></category>
		<category><![CDATA[email campaigns]]></category>
		<category><![CDATA[geo-targeted advertising]]></category>
		<category><![CDATA[geo-targeted marketing]]></category>
		<category><![CDATA[local seo]]></category>
		<category><![CDATA[permission bases email marketing]]></category>
		<category><![CDATA[reduced advertising]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[tucson]]></category>
		<category><![CDATA[Tucson local small business]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://blog1.tucsonmerchant.com/?p=47</guid>
		<description><![CDATA[Because of the sluggish economic today, local businesses not only in Tucson, but everywhere are slashing their budgets to make ends meet. A typical (but disturbing) business trend is that they think they can make it through these hard economic times by drastically reducing their advertising or worse yet,&#160; not advertise at all. Personally this [...]]]></description>
			<content:encoded><![CDATA[<p>Because of the sluggish economic today, local businesses not only in Tucson, but everywhere are slashing their budgets to make ends meet. A typical (but disturbing) business trend is that they think they can make it through these hard economic times by drastically reducing their advertising or worse yet,&nbsp; not advertise at all. Personally this mentality leaves me scratching my head and leaves me wondering what business school taught that way of thinking.</p>
<p>Savvy business owners don&#8217;t run &amp; hide when the economy slows, they see opportunity. They do not think of decreasing their advertising, in fact many see the value in increasing advertising budgets. When the economy is good, people spend openly. When the economy takes a turn for the worse, people&#8217;s buying habits change. Experienced business owners search for the new trends in consumer spending. A sluggish economy means consumers will look for ways to save money, while maintaining the same level of product quality. Therefore, brand loyalty is not as relevant anymore. What’s most important is finding a brand that caters to consumer wants, while satisfying needs.</p>
<p>If anything, marketing is more important now than it ever was. People are willing to try different products. If they are satisfied with these new products, there won’t be a reason to switch back once the economy gets better. Aggressive advertising and marketing will put your products in front of the consumer when they are looking to find that great new product.</p>
<p>How can you find these consumers? Get them online! With every dollar being more important than before, consumers are researching almost every purchase they make. In fact recent survey&#8217;s have shown that over 70% of consumer search online for local businesses, products or services prior to making any purchase decisions. Serious thought is now put into everything from what toilet paper brand to buy to where to eat dinner to what model of car to drive.</p>
<p>Online advertising can be done most economically through search engine optimization. It does not involve a lot of money toward advertising, and the people it drives to your website are better qualified leads if keyword research is done properly. Now is the time for your business website to be thinking about Search Engine Optimization. Local businesses such as TucsonMerchant.com are here to help implement and handle your SEO for you. Good internet marketing firms will get to know your company and products, and work with you to determine the best strategy to implement and monitor your SEO campaign. Taking this route will free your time up to work on other things, and you’ll get regular reports and advice on the progress and direction of your site.</p>
<p>More customers, better results, less cost&#8230;.just what any local business experiencing this sluggish economy needs.</p>
<p>Other ways to reduce costs in today&#8217;s economy:</p>
<ul>
<li>Increasing your &quot;marketable customer database&quot; but implementing a &quot;customer capture campaign&quot; with proven permission based email marketing. &quot;The money is in the list&quot;, as your marketable database list grows, so does your business. Recent survey&#8217;s show local small business reporting an average return of $43.08 on every dollar spent on an effective email marketing campaign.</li>
<li>Fixing your broken or ineffective business website. Build new, or Re-Design, either way your business websites need to meet the demands of this Internet crazed society we live in today. Can new &amp; existing customers easily find your business on the Internet? A well designed, easy to navigate, information packed business website turns visitors into paying customers.</li>
<li>Get your business and your advertising out in front of &quot;targeted customers&quot; by Geo-Targeting your advertising per zip code&#8230;.yes, per zip code! No more wasted advertising dollars spent on un-targeted marketing. Link to your website, add photo&#8217;s, menu&#8217;s, logo&#8217;s &amp; maps with directions to your front door. All for less Value-Pak Mailers&quot; or any other local form of advertising. Up to 50% less in most cases.</li>
</ul>
<p>Now, take your newly designed business website, stuffed full of information, marketing features &amp; SEO techniques&#8230;..Add the power of an effective permission based email / newsletter campaign, capturing all those new visitors to your website, adding them to your marketable database&#8230;.with an effective, efficient Geo-Targeted Advertising Campaign.</p>
<p>That makes for an extremely powerful marketing campaign, one that produces better results &amp; saves you money!</p>
<p>&nbsp;</p>
<p style="margin-top: 0; margin-bottom: 0"><b>Contact TucsonMerchant.com today and bring better results to your local small business marketing plans. Call 520-797-0572, ask for Ken.</b></p>
<p style="margin-top: 0; margin-bottom: 0">Or visit our website at <a href="http://www.tucsonmerchant.com">www.tucsonmerchant.com</a>, fill out the contact form &amp; we will set up a 100% risk free appointment to discuss your business needs.</p>
<p style="margin-top: 0; margin-bottom: 0">If you wish, you may email me for more information: <a href="mailto:kenperry@tucsonmerchant.com">kenperry@tucsonmerchant.com</a>&nbsp;</p>
<p style="margin-top: 0; margin-bottom: 0">&nbsp;</p>
<p style="margin-top: 0; margin-bottom: 0">I look forward to hearing from you. Congratulations on making a smart business decision.</p>
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		<title>Online &#8211; Offline Marketing &#8220;Integration Gratification&#8221;</title>
		<link>http://blog1.tucsonmerchant.com/?p=30</link>
		<comments>http://blog1.tucsonmerchant.com/?p=30#comments</comments>
		<pubDate>Wed, 29 Apr 2009 18:29:44 +0000</pubDate>
		<dc:creator>tucson</dc:creator>
				<category><![CDATA[Offline Marketing Strategies]]></category>
		<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[geo-targeted advertising]]></category>
		<category><![CDATA[geo-targeted marketing]]></category>
		<category><![CDATA[integration marketing]]></category>
		<category><![CDATA[internet consultant]]></category>
		<category><![CDATA[local small busines]]></category>
		<category><![CDATA[offline marketing consult]]></category>
		<category><![CDATA[online-offline marketing]]></category>
		<category><![CDATA[small business marketers]]></category>
		<category><![CDATA[tucson search engine optimization]]></category>
		<category><![CDATA[Tucson Small Business]]></category>

		<guid isPermaLink="false">http://blog1.tucsonmerchant.com/?p=30</guid>
		<description><![CDATA[Marketers Need Metrics to Integrate Traditional and Digital Media
When it comes to integrating digital (Online Marketing) and traditional media (Offline Marketing), vital to marketing success of local small businesses today, conflicting views abound. Too many small business marketers feel as though they are working in the dark.
According to a joint study by the American
Association of [...]]]></description>
			<content:encoded><![CDATA[<p><b><font size="4">Marketers Need Metrics to Integrate Traditional and Digital Media</font></b></p>
<p>When it comes to integrating digital (Online Marketing) and traditional media (Offline Marketing), vital to marketing success of local small businesses today, conflicting views abound. Too many small business marketers feel as though they are working in the dark.</p>
<p>According to a joint study by the <a href="http://www.aaaa.org/" target="blank">American<br />
Association of Advertising Agencies</a> (4A’s) and the <a href="http://www.ana.net/" target="blank">Association<br />
of National Advertisers</a> (ANA), only 7% of US small business marketers were very satisfied with their progress integrating online and traditional media.</p>
<p></span></p>
<h3><img alt="Satisfaction Level of US Marketers With Their Company" src="http://www.tucsonmerchant.com/images/intergrating-marketing-satisfaction-2009.gif" border="0" respondents)? of (% 2009 Q1 Media, Digital and Traditional Integrating in Progress s width="324" height="213"></h3>
<p>Fully 52% of the respondents were only somewhat satisfied, and 31% were dissatisfied to at least some degree.</p>
<p>eMarketer estimates that digital ad spending will make up 9.9% of the total US ad space in 2009. Therefore, it comes as no surprise that a large plurality of US marketers allocate 5% to 10% of their media budget to the Web.</p>
<p>&nbsp;<br />
<h3><img alt="Percent of Media Budget Allocated to Online Media According to US Marketers, Q1 2009 (% of respondents)" src="http://www.tucsonmerchant.com/images/integration-cost-percentages.gif" border="0" width="324" height="243"></h3>
<p>Several obstacles prevent further adoption of digital media. The largest hurdle to overcome, according to the ANA study, is the need for metrics to properly allocate the mix between traditional and digital media.</p>
<p>&nbsp;<br />
<h3><img alt="Challenges of Integrating Traditional and Online Media According to US Marketers, Q1 2009 (average ranking*)" src="http://www.tucsonmerchant.com/images/integration-challengages.gif" border="0" width="324" height="335"></h3>
<p>The second-biggest obstacle is lack of understanding of digital media, followed by company inertia and organizational silos that prevent effective companywide mandates.</p>
<p>Overall, there is a reluctance to move marketing dollars from tried-and-true practices into newer digital vehicles—coupled with a lack of understanding of digital media on the part of senior management.</p>
<p>The study found that both client- and agency-side marketers agree on how to speed the integration process:</p>
<ul>
<li>Become as educated as possible on new/digital media.
<li>Set clear goals and business objectives.
<li>Understand the consumer.
<li>Test and retest.
<li>Commit to metrics and analytics.</li>
</ul>
<p>Of course, none of the above matters without a way to measure ROI—the most important metric of all. Does the integration pay off?</p>
<p>Unfortunately, the necessary data is currently scattered across<br />
organizations. Data formats are inconsistent and so is terminology. Until these problems are solved, marketers attempting to integrate traditional and digital advertising channels will continue flying blind if they insist on taking on this challenge on their own or &quot;in-house&quot;.</p>
<p>Hiring an outside consultant or Internet Marketing Firm with the knowledge and experience to come in, sit with you and evaluate your individual marketing strategies and needs, offer a range of suggested methods and implement those methods effectively, efficiently and effortlessly so your business can obtain the goals you desire painlessly, with a hands-off approach but informed every step of the way, detailing your ROI. This over-all is the most effective way to steer your business towards inevitable integration of Online &#8211; Offline Marketing.</p>
<p>TucsonMerchant.com was built to take on these challenges, we were formed specifically to handle these needs of our local community. It&#8217;s what we do best, we do it well, we do it effectively, we show you results! <a href="http://www.tucsonmerchant.com">TucsonMerchant.com</a> saw local small &#8211; medium business was headed towards &quot;Integration&quot; some time ago and stepped up to be in a position to help local small businesses here in Tucson meet the needs and demands of customers. Face it, we are living in an &quot;instant gratification nation&quot;. We want it now, we want it as cost effective as possible, we search online before making almost any purchase decisions, no matter how small or large.</p>
<p>TucsonMerchant.com puts your business in the forefront, ahead of your competition and has the knowledge to keep it there. Integrating your business marketing plans with a highly effective, fully tractable permission based email campaign, with the power of social network marketing on top of a &quot;magnetized&quot; Search Engine Optimization program that is &quot;localized&quot;, mixed with our &quot;<a href="http://www.tucsonadlink.com">Geo-Targeted Advertising</a>&quot;, laser targeted to <b>specific zip codes</b>, effectively lowering your advertising budgets, all leads to an extremely powerful marketing campaign that can propel any local small &#8211; medium sized business to new levels.</p>
<p>Contact <a href="http://www.tucsonmerchant.com">TucsonMerchant.com</a> today to start the ball rolling towards &quot;Integration Gratification&quot;. 520-797-0572, ask for Ken. I&#8217;ll personally guide your business onto a path that stays ahead of the curve and in front of customers.</p>
<p>It&#8217;s 100% risk free, No Cost to you to make your appointment. Trust me, your business will thank you for it.</p>
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		<title>Having a Website is Not Enough&#8230;</title>
		<link>http://blog1.tucsonmerchant.com/?p=26</link>
		<comments>http://blog1.tucsonmerchant.com/?p=26#comments</comments>
		<pubDate>Fri, 23 Jan 2009 20:51:19 +0000</pubDate>
		<dc:creator>tucson</dc:creator>
				<category><![CDATA[Offline Marketing Strategies]]></category>
		<category><![CDATA[customer capture]]></category>
		<category><![CDATA[prmission based email marketing]]></category>
		<category><![CDATA[tucson SEO]]></category>
		<category><![CDATA[Tucson Small Business marketing]]></category>
		<category><![CDATA[tucson web design]]></category>

		<guid isPermaLink="false">http://blog1.tucsonmerchant.com/?p=26</guid>
		<description><![CDATA[For local small business here in Tucson, having a web presence today is essential. We live in an internet crazed society where just about everything is done online, including searches for local businesses and services such as yours. Hardly anyone uses the phone book anymore, in fact a recent survey showed that over 68% now [...]]]></description>
			<content:encoded><![CDATA[<p>For local small business here in Tucson, having a web presence today is essential. We live in an internet crazed society where just about everything is done online, including searches for local businesses and services such as yours. Hardly anyone uses the phone book anymore, in fact a recent survey showed that over 68% now use the internet to search for local products, stores or services before making a purchase of any kind.</p>
<p>
Now, just having a website is not enough! Your website must keep up with the times and meet the demands of those searching for your services. Your website needs to be:</p>
<ul>
<li>Professional in appearance and design.</li>
<li>Easy to navigate</li>
<li>Informative with updated content</li>
<li>Rewarding to your customers</li>
<li>Offer you a return on your investment.</li>
</ul>
<p>
Vistors love information, especially free, easy to obtain information. Informed vistors become loyal paying customers. Loyal customers refer others, growing your practice. </p>
<p>
Face it, the internet today offers many ways to market your practice. Having a strong web presence only enhances your chances of growth, and really should be explored to the fullest. Also, the internet is the most cost effective way to advertise and market your business available today.</p>
<p>
If you are interested in hearing more, you can contact me at your earliest convenience to schedule an appointment. You can either contact me direct by phone: 520-797-0572, or visting my website, www.tucsonmerchant.com and fill out the form, or you can email me at: kenperry@tucsonmerchant.com</p>
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